A Clean Safe & Welcoming City Place Marketing & Events Accessibility Supporting business growth


The BID secures £308,300 for an accessible City for the next 5 years.

Our commitment is to reduce any barriers to customers and visitors coming and to encourage them to stay longer.

Reduced Parking Costs

We will continue to work with NCP and other car park providers to provide competitive shoppers tariffs and seasonal parking campaigns.

As part of Enjoy Wolverhampton BID’s objective of improving accessibility and parking in the city. Park Pass scheme has been developed in partnership with NCP launched to all BID businesses in July 2015. Now 600+ City Centre employees from 97 businesses are enjoying savings of up to £1080.00! If everyone was to use the car park in one day.

NCP Park Pass Scheme is avalible to all BID Business employees. To arrange your low-cost staff parking, please ask your City Ambassadors or call 01902 710903 or email Shaun@wolverhamptonbid.co.uk. It’s quick and easy to set up.

Lobbying For An Accessible City Centre

Representing businesses is a fundamental part of the work of the BID, we will actively pursue attractive parking charges and provide parking incentives encouraging visitors to stay longer and form part of a positive customer experience.

Bus Tram and Train Promotions

Working together with Bus, Train and Metro operators to provide attractive fares for visitors using these sustainable travel methods. Investigating opportunities for a Community Rail Partnership or ‘Adopt a Station’ project to brighten this key gateway into our city centre for all visitors.

We are working with NX West Midlands to roll out an online portal making it easier for people to get the best price travel for those wishing to utilise public transport.

Signage and Mapping Systems

Enhance the sense of welcome at car parks and gateways to the city centre through maps, signage, directions and event advertising.

“Our City centre is very walkable, with shops, businesses, services and entertainment venues all within easy reach. We are committed to ensuring people can easily find their way around the city centre by providing clear and welcoming signage and working with partners to ensure our city centre signage is comprehensive.”

Cherry Shine, BID Director

“For our business, it is important that clients want to come to Wolverhampton, feel they can park and be safe. Once they are in the City to see us there should be enough here to make them stay, shop, eat, all those things are being addressed by the BID.”

Alison Westwood, Thornes Solicitors