The BID Team and BID Board

The BID team are continuously working to deliver the promises and projects to improve the city centre. The City Ambassadors are our frontline point of contact to the residents and visitors to the city centre.

Cherry Shine, Director

Cherry Shine, BID Director oversees and manages all the work of the BID and reports directly to the BID Board of Directors.

Shaun Boyce

Shaun Boyce, BID Project Manager is the line-manager for the City Ambassadors and works across all projects especially our family friendly events, vacant unit dressing, cleansing and manages social media channels for Enjoy Wolverhampton.

Lucy Armstrong

BID Project Coordinator works tirelessly with city centre partners to resolve issues relating to crime, antisocial behaviour and homelessness. Lucy manages the Radio-link and DISC crime reporting app, facilitates the Pubwatch meetings, promotional activities and Business Crime Partnership.

The City Ambassadors

Sally Perkins

Jo Parker

Heidi Wall-Holden

Wendy Houghton

Merrill Charnock - CCTV

The BID Board

Our BID Board of Directors is formed by people who represent our City Centre businesses. Our Board are our decision makers and the driving force behind the projects delivered by Wolverhampton BID.

Iain Watkins

BID Chairman & Director of Grand Theatre

Alison Westwood

BID Legal Director & Thornes Solicitors

Sarah Thomas-West

BID Crime & Safety Director

Richard Scharenguivel

BID General Retail Director & Mander Centre

James Thomas-Horton

BID Marketing Director & Casino 36

Chris Bourne

BID Finance Director

Sham Sharma

BID Night time economy Director & Zuri Coffee

John Henn

BID Independent Retail Director

Steve Moreton

BID Access & Parking Director