A Clean Safe & Welcoming City Place Marketing & Events Accessibility Supporting business growth

The BID Team and BID Board

The BID team are continuously working to deliver the promises and projects to improve the city centre. The City Ambassadors are our frontline point of contact to the residents and visitors to the city centre.

Cherry Shine

Cherry Shine, BID Managing Director oversees and manages all the work of the BID and reports directly to the BID Board of Directors.

Shaun Boyce

Shaun Boyce, BID Office, Projects & Social Media Manager is the line-manager for the City Ambassadors and works across all projects especially our family friendly events, vacant unit dressing, cleansing and manages social media channels for Enjoy Wolverhampton.

Jo Leek

Jo Leek, our Business Crime Reduction Coordinator works tirelessly with city centre partners to resolve issues relating to crime, antisocial behaviour and homelessness. Jo manages the Radio-link and DISC crime reporting app, facilitates the Pubwatch meetings, promotional activities and Business Crime Partnership.

Merrill Charnock

CCTV Operator

The City Ambassadors


Heidi Wall-Holden

Wendy Houghton

Suzie Lavender

The BID Board

Our BID Board of Directors is formed by people who represent our City Centre businesses. Our Board are our decision makers and the driving force behind the projects delivered by Wolverhampton BID.

Iain Watkins

BID Chairman & Director of Grand Theatre

Alison Westwood

BID Legal Director & Thornes Solicitors

Sophie Clement

BID Crime & Safety Director and West Midlands Police

Richard Scharenguivel

BID General Retail Director & Mander Centre Manager

James Thomas-Horton

BID Marketing Director & Genting Casino

John Henn

BID Independent Retail Director & Henns Family Jewellers

Kevin Kay

BID Access & Parking Director and Head of Ancillary Sales at Wolverhampton Wanderers

Ian Fegan

BID Local Authority Director and Director of Communications and Visitor Experience, City of Wolverhampton Council

Andrew Alloway

BID Regional Director and Regional Shopping Centre Manager for LCP Properties