The BID Excellence awards offer a range of sponsorship opportunities for businesses to raise their profile amongst city centre businesses and members of the public.
The awards are delivered by Wolverhampton Business Improvement District (BID) as a way to shine a light and celebrate the talent, passion and hard work of the city centre’s business community and individuals who work in it.
The BID also aims to connect its members with relevant suppliers, organisations, stakeholders and businesses and to provide opportunities for collaboration and networking for a stronger city centre.
The packages are subject to discussion and can be adapted to suit your business goals. Flexible payment options are available.
Wolverhampton BID Reach
Sectors
Professional services
Hospitality and leisure
Retail
Heath, beauty and wellbeing
Mailing List
500 individuals across 350 city centre BID levy paying businesses
Social Media
Combined social media followers (Facebook, Instagram, X): 17,000
Q4 2024 engagement reach: 676,312
Additional reach during boosted campaigns and city centre seasonal activity
Face to Face Engagement
Enjoy Wolverhampton BID’s City Ambassadors daily business engagement and street patrols
Night Guardians business engagement with hospitality and leisure venues.
BID Team and BID Board engagement at a full range of city centre meetings, stakeholder groups and networking opportunities.
Updates and mentions at regular Business and Retailer meetings and Pubwatch meetings
Key Dates
-
Friday 14th February
Launch event at Ava's Cafe and Bar - Frasers, Mander Centre -
Friday 2nd May
Closing Date for entries -
Thursday 22nd May
Finalists Announced -
W/C 9th June
Judging week
Categories
Hospitality and Leisure Business of the Year
Health, Beauty and Wellbeing Business of the Year
Professional Services Business of the Year
Retail Business of the Year
New Business of the Year
Community Champion
Rising Star
Team of the Year
Leader of the Year
Marketing Campaign of the Year
The People’s Favourite*
*Public vote
Headline Sponsorship
£5,000 +VAT
Engagement Opportunities
The headline sponsor will gain brand awareness through:
Headline Sponsor press release mentions and quote
Regular Social media posts between February and August 2025
Ambassador Engagement
The BID Excellence Awards will be a focus of the Enjoy Wolverhampton, BID Team, City Ambassador’s and Night Guardians’ conversations with city centre businesses and at networking events and meetings. The headline sponsor will be regularly mentioned as part of the conversations.
The Ambassadors will also promote the public vote and encourage engagement with the general public.
At the Ceremony
5 minute speech
Pull up banner at awards ceremony
Logo inclusion on digital screens and backdrop
Live social media engagement (e.g. Instagram Live)
Social media posts
1 x table of 10 in prominent position
Full page advert and bio in ceremony brochure
Networking with 250 guests
Headline Sponsor Branding
4x emails to the Wolverhampton BID business database – reaching 500 city businesses and stakeholders *
1 x bespoke email to the Wolverhampton BID business database
Prime position alongside BID Excellence Award and Enjoy Wolverhampton logos on BID Awards website (navigation bar on every page of website)
Special BID Excellence Awards edition of Enjoy Wolverhampton newsletter (email shot and 500 distributed to city centre businesses)
*minimum
Category Sponsorship
£2,000+VAT
Logo inclusion:
Category landing page on BID Excellence Awards website
Winners’ trophy
Finalist certificates
Quarter page ad in ceremony brochure
Category specific social media posts
Logo inclusion alongside all category sponsors:
4 x emails to the Wolverhampton BID database*
Feature on the BID Excellence Awards website
Special BID Excellence Awards edition of Enjoy Wolverhampton newsletter (email shot and 500+ distributed to city centre businesses)
* Minimum
At the ceremony:
2 x tickets
Opportunity to announce winner
Networking with 250 guests
Drinks Reception Sponsor
£1,500 +VAT
The highlight of the BID Excellence Awards will be the Awards Ceremony on Thursday 10 July at the Grand Palace. Our guests will start off the evening at a
fabulous drinks reception in the stunning entrance hall of the beautiful Grand Palace.
Guests will be treated to a glass of prosecco or orange juice. A photographer will be taking photos which will be posted on social media and the Awards website.
Pull up banner at the Red Carpet Drinks Reception
Table cards
Social media post
Branded frame for photographs
Quarter page ad in ceremony brochure
Entertainment Sponsor
£1,000 +VAT
The night promises to be a true celebration in the stunning Grand Palace. As entertainment sponsor we can offer you:
Digital Screen Display with your company logo
Pull up banner ion the Grand Hall
Table Cards
Social Media Adverts
Quarter Page Advert in the Ceremony Brochure
Trophy Sponsor
£1,000 +VAT
With 11 fabulous award categories you will have your logo engraved on each winners trophy and featured on all winners and finalists certificates
With 11 trophies and over 66 opportunities to see you brand partnered with our excellent city centre businesses. You will also benefit from a Digital Screen display of your logo and a Quart page advert in the ceremony brochure
Table Sponsor
£700 +VAT
Prominently display your logo on a delightfully decorated table seating 10 individuals from our business community for the duration of the awards ceremony.
Digital Screens
£250 +VAT
Reach over 250 city centre business stakeholders via a tailored screen design.
Include a clear business message, your logo and appear on a loop during pre and post awards entertainment.