Wolverhampton shoppers can now swap One4all Gift Cards to support local businesses

One4all Gift Cards owners can now swap their card for a physical or digital Enjoy Wolverhampton Gift Card, supporting more than 100 local businesses

With 98% of Brits saying supporting local businesses matters, and 82% reporting it has become more important over the past year, the Enjoy Wolverhampton Gift Card is launching a new way for people to put their spending power into supporting businesses in Wolverhampton City Centre.

From today, One4all Gift Cards can be swapped for an Enjoy Wolverhampton Gift Card giving recipients access to local and independent shops, restaurants, salons, attractions and more in the local area. This transforms a national gift into a powerful way to support the businesses that make Wolverhampton unique.  

The Enjoy Wolverhampton Gift Card was launched by Wolverhampton Business Improvement District (BID) in 2018 locking significant spend into the local economy. Cards have to be spent with participating local businesses, in person, driving footfall and spend for local businesses. The card is part of the multi-award winning Town & City Gift Cards initiative from Miconex active in 90+ UK towns and cities.

Once swapped, the Enjoy Wolverhampton Gift Card can be added to a physical or digital wallet, ready to spend with well-known brands and local Wolverhampton City Centre favourites. 

A simple swap that supports local

To swap, One4all Gift Card holders can visit the One4all Town & City Gift Cards retailer page and follow the link through to the Town & City Gift Cards website. From there, they simply choose the Enjoy Wolverhampton Gift Card and use their One4all Gift Card, just like a Visa debit card, to buy their Enjoy Wolverhampton Gift Card.

Cherry Shine from Enjoy Wolverhampton BID said: “This initiative gives people even more opportunities to get their hands on the Enjoy Wolverhampton Gift Card - it’s the only Gift Card that can be spent with both the big brands you know and the local businesses you love in Wolverhampton City Centre. I encourage everyone to swap their One4all Gift Card for an Enjoy Wolverhampton Gift Card and show their support for our local businesses.”

Lou Hickey, EMEA Marketing Director at One4all Gift Cards, said: “Gift cards are all about choice  — and that includes the choice to support local. Being able to use a One4all Gift Card to purchase an Enjoy Wolverhampton Gift Card means shoppers can spend it on the high street in Wolverhampton City Centre, whether that’s a shop, an independent café or even a theatre trip or a visit to the local art gallery.”

Colin Munro, CEO of Miconex said: “Shop local sentiment in the UK is extremely strong, with 97% of people believing that more needs to be done to support local businesses. Our partnership with One4all will give people in Wolverhampton a simple way to spend on the high streets, bringing people through the door of local businesses with money to spend. As the ultimate ‘shop local’ Gift Card, Town & City Gift Cards blend unbeatable local choice with unrivalled support for local.”

The ability to swap a One4all Gift Card for a Town & City Gift Card is available across all 90+ Town & City Gift Card programs, accessible via the One4all Town & City Gift Card retailer page.